Prior to a LinkedIn business portrait photo session, I often get the question about make-up and especially about foundations.

model : Hannah - Purestorm ID248371<br />
photo : Ryan - Purestorm ID185490

Rest and hydration

Before you consider any other make-up tips, make a conscious effort to drink water regularly in the days leading up to your photoshoot.

Now obviously you should be drinking plenty of water anyway but a concerted effort before your shoot day will help your body clear away toxins, keep your skin hydrated from the inside out and improve your energy levels.

You´ll be less likely to get spots too.

Your eyes will benefit from a very good night or two of sleep and should reduce the red veins in the eyes too.

As natural as possible

I prefer to photograph people as naturally as possible but make-up reacts differently to the skin in the lights. The quality of a business portrait is easily affected by the quality of the make-up. I suggest that, if in doubt don’t cover it up with make-up but bring it along and we can decide during the shoot if it is necessary at all. 

Foundation and SPF

Some foundations make you look a lot lighter on the photo than you really are. The reason for this comes from the SPF that is in the foundation. Ingredients like titanium dioxide and zinc oxide reflect more light back towards the camera than your skin does, making it appear patchy or lighter in places. The higher the SPF value, the more reflective it is.

Which ingredients would you prefer to avoid?

A synthetic SPF is absorbed through the skin and works better. I would, therefore, advise you to look at the ingredients in the foundation and try to avoid using a foundation containing titanium dioxide and zinc oxide. Another guide may be to not use foundations with a high SPF value of factor 30 or more prior to a photo session.

"Natural" glow for your profile photo?

If you use concealer, make sure that there are no shiny particles and powders that give you a 'natural' glow, as they are often too effective when using studio lights. A matte foundation works best.

Less is more!

 My lights are well-tuned to fill any unevenness in the skin, making wrinkles and blemishes less noticeable. Any little things that are still in the picture can easily be removed during my image retouching process. Getting rid of light spots using make-up is a lot more complicated.

A final tip for your profile photo make-up

If you were more confident about using a product on your face, then I would recommend a good SPF sunscreen, preferably with a synthetic filter, that penetrates into the skin in the morning within about half an hour. Allow it to absorb and then you can use a matte foundation without SPF, or with a maximum of 15 for the best result.

Some recommended products:

Clinique Anti-Blemish Solutions Liquid Make-up Foundation  

MAC Matchmaster foundation

Studio Sculpt SPF15 Foundation

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